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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 2nd edDescription: xxiv, 518 p. : ill. ; 26 cmISBN:
  • 0130355496
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HF5415.125.L54 2001 (Browse shelf(Opens below)) 1 Available 00001315063

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions

Includes bibliographical references (p. [481]-497) and indexes

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