Consumer behaviour : selected readings / edited by A. S. C. Ehrenberg and F. G. Pyatt.
Publication details: Harmondsworth : Penguin Books, 1971.Description: 384 p. ; 18 cmISBN:- 0140801839
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
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| AM | PERPUSTAKAAN DR ABDUL LATIFF | PERPUSTAKAAN DR ABDUL LATIFF PILIH SIMPAN-P. DR ABDUL LATIFF | - | HC110.C6E33c 1971 9 [00002132602] (Browse shelf(Opens below)) | 1 | Available | 00000489602 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HC110.C6E35 (Browse shelf(Opens below)) | 1 | Available | 00000221939 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HC110.C6E35 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00000984895 |
includes index and bibliography : p. 371-372.
Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.
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