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Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker
Publication details: London : Routledge, 2004.Description: 193 p. ; 23 cmISBN:- 0415314208 (hardback)
- 0415314216 (pbk.)
Contents:
Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.123.K575 (Browse shelf(Opens below)) | 1 | Available | 00001459867 |
Includes bibliographical references and index
Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing
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