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1.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. by
Publication details: Newbury Park : SAGE Publications, 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.B323.

2.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, 2011
Other title:
  • Marketing scales
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.3.B323 2011.

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