Global business strategy : Asian perspective / Hwy-Chang Moon.
Publication details: Hackensack, NJ : World Scientific, 2010.Description: x, 336 p. : ill. ; 24 cmISBN:- 9789814273190
- 9814273198
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD62.4.M846 (Browse shelf(Opens below)) | 1 | Available | 00002037961 |
Includes bibliographical references and index.
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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