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Global business strategy : Asian perspective / Hwy-Chang Moon.

By: Publication details: Hackensack, NJ : World Scientific, 2010.Description: x, 336 p. : ill. ; 24 cmISBN:
  • 9789814273190
  • 9814273198
Subject(s):
Contents:
The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HD62.4.M846 (Browse shelf(Opens below)) 1 Available 00002037961

Includes bibliographical references and index.

The basics of strategy -- Alternative business models -- Applications of business models to non-business areas -- Extension of generic strategy -- New models for business strategy -- Measuring and forecasting -- Global perspectives on strategy -- Developing and extending analytical models -- The grand debate over standardization strategy -- All together now -- Dynamic perspectives on globalization.

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