Marketing to the campus crowd : everything you need to know to capture the $200 billion college market / by David A. Morrison
Publication details: Chicago, Ill. : Dearborn Trade Pub., 2004Description: xix, 249 p. : ill. ; 24 cmISBN:- 0793186005 (6x9 hardcover)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | LB2342.82.M67 (Browse shelf(Opens below)) | 1 | Available | 00001464929 |
Includes bibliographical references (p. 233-239) and index
A few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you!
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