Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
Series: Serious skillsPublication details: Indianapolis, Ind. : Wiley Pub., 2010.Description: xix, 388 p. : ill. ; 24 cmISBN:- 9780470634035
- 0470634030
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.1265.E953 (Browse shelf(Opens below)) | 1 | Available | 00002036131 |
Includes bibliographical references (p. 355-375) and index.
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
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