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	1.	The marketing primer key issues and topics explained Geoff Lancaster and Lester Massingham. by Lancaster, Geoffrey, 1938- Massingham, Lester Publication details: Oxford Heinemann Professional 1988 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L32. Place hold
	2.	Strategic marketing planning and evaluation/ Geoffrey Lancaster and Lester Massingham. by Lancaster, Geoffrey, 1938- Massingham, Lester Series: Marketing in action series Publication details: London: Kogan Page, 1996 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.L323. Place hold
	3.	Marketing management / Geoff Lancaster, Lester Massingham. by Lancaster, Geoffrey, 1938- Massingham, Lester Edition: 2nd ed. Publication details: London : McGraw-Hill, 1993 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.L337 1998. Place hold

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