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1.
Market smarts proven strategies to outfox and outflank your competition Allan J. Magrath by
Publication details: New York John Wiley & Sons 1988
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.M314.

2.
The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath. by Publisher: New York : American Management Association, [1992]Copyright date: © 1992.
Other title:
  • Six imperatives of marketing.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.122.M335 42dcm.

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