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Humor in advertising : applications of a hierarchy of effect paradigm / Thomas justin Madden.

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Publication details: Amherst, Mass. : University of Massachusetts, 1982.Description: 204 p. ; 21 cmSubject(s):

Dissertation note: Thesis (Ph.D) University of Massachusetts, 1982

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
TERHAD	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG PILIH SIMPAN TESIS-P. TUN SERI LANANG *ARAS 5	-	HF5821 .M32 1982 [00008050360] (Browse shelf(Opens below))		1	Available		00000396843

Thesis (Ph.D) University of Massachusetts, 1982

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