The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston
Publication details: Chicago : Dearborn Trade Publishing, 2004Description: xi, 225 p. : ill. ; 23 cmISBN:- 0793185998
- 0793185998
- Capturing your share of the multi-billion-dollar tween market
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.32.S55 (Browse shelf(Opens below)) | 1 | Available | 00001360260 |
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001
Includes bibliographical references (p. 207-209) and index
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch
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