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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
Publication details: San Francisco, CA. : Jossey-Bass, 2008.Edition: 2nd edDescription: xxx, 511 p. : ill. ; 25 cmISBN:- 9780787996918 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | AM5.K684 2008 (Browse shelf(Opens below)) | 1 | Available | 00002074385 |
Rev. ed. of : Museum strategy and marketing, 1998.
Includes bibliographical references and index.
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