How innovation really works : using the trillion-dollar R&D fix to drive growth / Anne Marie Knott.
Publisher: New York : McGraw-Hill, [2017]Description: xiv, 253 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781259860935
- 1259860930
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD45.K668 (Browse shelf(Opens below)) | 1 | Available | 00002221828 |
Includes index.
The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
There are no comments on this title.