The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

By:

Knee, Jonathan A

Contributor(s):

Publication details: New York : Portfolio Penguin, 2011.Edition: Pbk. ed. with a new postscriptDescription: viii, 312 p. : ill. ; 22 cmISBN:

9781591843900 (pbk.)
1591843901 (pbk.)

Subject(s):

Mass media -- Management

Summary: We live in the age of big Media, with the celebrity moguls telling us that'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	P96.M34K654 (Browse shelf(Opens below))		1	Available		00002093477

Originally published in hardcover: New York : Portfolio, 2009.

Includes bibliographical references and index.

We live in the age of big Media, with the celebrity moguls telling us that'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?

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The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

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