Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon
Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2009Description: xx, 218 p. : ill. ; 24 cmISBN:- 0136043313
- 9780136043317
- Brand revitalization
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.1255.L555 (Browse shelf(Opens below)) | 1 | Available | 00001575832 |
Includes bibliographical references and index
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