Leveraging Japan : marketing to the new Asia / George Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther
Series: The Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, 2000.Description: xxi, 328 p. : ill. ; 24 cmISBN:- 078794663X
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.12.J3F54 n.3 (Browse shelf(Opens below)) | 1 | Available | 00001285043 | |||
| KOLEKSI ASIA TENGGARA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5) | - | HF5415.12.J3F54 kat n.2 (Browse shelf(Opens below)) | 1 | Available | 00001260944 | |||
| KOLEKSI ASIA TENGGARA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5) | - | HF5415.12.J3F54 kat n.1 (Browse shelf(Opens below)) | 1 | Available | 00001260943 |
Includes bibliographical references (p. 295-311) and index
The fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From'tap water' marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research.
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