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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer
Publication details: London : Kogan Page, 2004Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:- 0749442832
- Kapferer, Jean-Noel. Strategic brand management
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7K37 2004 (Browse shelf(Opens below)) | 1 | Available | 00001359416 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7K37 2004 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00001360235 |
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index
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