The handbook of communication engagement / edited by Kim A. Johnston, Maureen Taylor.

Includes bibliographical references and index.

'Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions'-- Provided by publisher.

'A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement.'-- Provided by publisher.

Engagement as Communication / Kim A Johnston, Maureen Taylor -- Theoretical Foundations and Guiding Philosophies of Engagement. Toward a Theory of Social Engagement / Kim A Johnston -- How Fully Functioning Is Communication Engagement If Society Does Not Benefit? / Robert L Heath -- Philosophy and Ethics of Engagement / Petra Theunissen -- Dialogic Engagement / Anne Lane, Michael L Kent -- Modeling Antecedents of User Engagement / Heather L O'Brien, Jocelyn McKay -- Engaged Organizations. Toward a Cultural Ecology of Engagement / James Everett -- Reconceptualizing Public Relations in an Engaged Society / Maureen Taylor -- The Missing Half of Communication and Engagement / Jim Macnamara -- Corporate Social Responsibility and Engagement / Bree Hurst, Øyvind Ihlen -- Engaging Shareholder Activists / Nur Uysal -- Episodic and Relational Community Engagement / Kim A Johnston, Anne B Lane, Bree Hurst, Amanda Beatson -- Engagement in Conflict / Tyler R Harrison, Jessica Wendorf Muhamad -- Coworkership and Engaged Communicators / Mats Heide, Charlotte Simonsson -- Conceptualizing Strategic Engagement / Aimei Yang -- Engaged Networks and Communities. Engaging Partnerships / Marya L Doerfel -- Media Engagement in Networked Environments / Mohammad Yousuf -- Activist Stakeholders Challenging Organizations / W Timothy Coombs, Sherry J Holladay -- The Outcomes of Engagement in Activism Networks / Adam J Saffer -- Designing for Viable Futures / Marianella Chamorro-Koc, Glenda Amayo Caldwell -- Towards an Engaged World. Global Engagement / R S Zaharna -- Public Diplomacy as Co-constructed Discourses of Engagement / Alina Dolea -- Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment / Sarab Kochhar -- Habits of the Heart and Mind / Amanda K Kennedy, Erich J Sommerfeldt -- Political Engagement, Communication, and Democracy / Ian Somerville -- Deliberative Engagement and Wicked Problems / Paul Willis, Ralph Tench, David Devins --'Changing Worlds' Through Intentional Dialogic Engagements / Kerrie Mackey-Smith, Grant Banfield -- Digital Influences on Engagement. From Advertising to Engagement / Edward C Malthouse, Bobby J Calder -- Emotional Engagement in a New Marketing Communication Environment / Sylvia Chan-Olmsted, Lisa-Charlotte Wolter -- Virtual Engagement / Lisa V Chewning -- Consumer Engagement in the Digital Era / Wolfgang Weitzl, Sabine Einwiller -- Consumer Engagement in Social Media in China / Yi-Ru Regina Chen -- The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities / Jana Lay-Hwa Bowden, Jodie Conduit, Linda D Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem -- Engagement, Interactivity, and Diffusion of Innovations / Ruth Avidar -- New Media Challenges to the Theory and Practice of Communication Engagement / Greg Hearn, Caroline Wilson-Barnao, Natalie Collie -- Future Challenges for Engagement as Theory and Practice. Negative Engagement / Matias Lievonen, Vilma Luoma-aho, Jana Bowden -- Critical Perspectives of Engagement / Magda Pieczka.

Online resource; title from digital title page (viewed on May 18, 2018).