Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut

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Series: Wiley series on marketing managementPublication details: New York : Wiley, 1978Description: xiv, 157 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.3.J32 (Browse shelf(Opens below))		1	Available		00000037175

'A Ronald Press publication.'

Includes indexes

Bibliography: p. 121-149

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