Service marketing strategies for small and medium enterprises : emerging research and opportunities / Muhammad Sabbir Rahman, North South University, Bangladesh, Mahmud Habib Zaman, North South University, Bangladesh, Md Afnan Hossain, North South University, Bangladesh.

By:

Rahman, Muhammad Sabbir, 1981- [author.]

Contributor(s):

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781522578918

Subject(s):

Summary: 'This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HD62.7.R333 (Browse shelf(Opens below))		1	Available		00002246382

'This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages'-- Provided by publisher.

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Service marketing strategies for small and medium enterprises : emerging research and opportunities / Muhammad Sabbir Rahman, North South University, Bangladesh, Mahmud Habib Zaman, North South University, Bangladesh, Md Afnan Hossain, North South University, Bangladesh.

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