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	1.	Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill. by Bovee, Courtland L Houston, Michael J Thill, John V Edition: 2nd ed.1 v. (various paging) : ill. ; Publication details: New York : McGraw-Hill, 1995 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.B6225 1995. Place hold
	2.	Marketing communications : theory and research / Editors Michael J. Houston, Richard J. Lutz. by Hoouston, Michael J Lutz, Richard John American Marketing Association. Marketing Education Division American Marketing Association. Educators Conference (1985 : Phoenix, Arizona) Series: Pcoceedings series / American Marketing Association Publication details: Chicago : American Marketing Association, 1985 Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.M37. Place hold

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