Advertising and reality : a global study of representation and content / edited by Amir Hetsroni.
Publication details: New York : Continuum International Publishing Group, 2012.Description: vi, 277 p. : ill. ; 23 cmISBN:- 9781441191946 (pbk.)
- 1441191941 (pbk.)
- 9781441170002
- 1441170006
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5823.A326 (Browse shelf(Opens below)) | 1 | Available | 00002109472 |
Includes bibliographical references and index.
'An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more.' --From back cover.
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