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Classic failures in product marketing : (marketing principles violations and how to avoid them) / by Donald W. Hendon
Series: Dare to fail seriesPublication details: Petaling Jaya, Selangor : Hardknocks Factory Sdn. Bhd. , 2001Description: 378 p. : ill. ; 22 cmISBN:- 9839323369
- Marketing principles violations and how to avoid them
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.15.H46 (Browse shelf(Opens below)) | 1 | Available | 00001330547 |
Reprinted from the Quorum Books, published in the USA, 1989
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