Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

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Publication details: Los Angeles : SAGE, 2011.Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN:

9781412980180 (alk. paper)

Other title:

Marketing scales

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.3.B323 2011 (Browse shelf(Opens below))		1	Available		00002071901

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

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