Advertising and promotion : an integrated marketing communications approach / Chris Hackley.

By:

Hackley, Christopher E

Publication details: Los Angeles : SAGE, 2010.Edition: 2nd edDescription: xii, 333 p. : ill. (some col.) ; 23 cmISBN:

9781849201452 (hbk.)
1849201455 (hbk.)
1849201463 (pbk.)
9781849201469 (pbk.)

Other title:

Advertising & promotion [Cover title]
Integrated marketing communications approach

Subject(s):

Summary: This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5823.H333 2010 (Browse shelf(Opens below))		1	Available		00002114137

Previous ed.: 2005.

Includes bibliographical references and index.

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand'personalities' in terms that resonate with consumers across many cultures.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley.

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