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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Publication details: New York : McGraw-Hill Irwin, 2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cm.cmISBN:
  • 9780078112058 (hbk.)
  • 0078112052 (hbk.)
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - HD9980.5.Z44 2013 (Browse shelf(Opens below)) 1 Available 00002104057

Includes bibliographical references and index.

Buku bacaan asas fakulti

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