Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Publication details: New York : McGraw-Hill Irwin, 2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cm.cmISBN:- 9780078112058 (hbk.)
- 0078112052 (hbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD9980.5.Z44 2013 (Browse shelf(Opens below)) | 1 | Available | 00002104057 |
Includes bibliographical references and index.
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