Selling today : partnering to create value / Gerald L. Manning (and three others).
Publisher: Harlow : Pearson, [2014]Copyright date: ©2014Edition: Thirteen edition. Global editionDescription: 549 pages : colour illustrations ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9781292060170 (paperback)
- 1292060174 (paperback)
- spine title : Selling today
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5438.25.M35 2014 (Browse shelf(Opens below)) | 1 | Available | 00002142847 |
Previous edition: 2012.
Includes bibliographical references (pages 517-533) and indexes.
This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
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