Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan

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Publication details: Boston : McGraw-Hill/Irwin, 2005Description: viii, 440 p. : ill., maps ; 26 cmISBN:

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Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	RA410.56.P753 (Browse shelf(Opens below))		1	Available		00001356865

Includes bibliographical references and index

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