Television & new media : must-click tv / Jennifer Gillan.
Publication details: NewYork : Routledge, 2010.Description: 313 p. ; 24 cmISBN:- 9780415802376 (hbk.)
- 9780415802383 (pbk.)
- Television and new media
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | PN1992.3.U5G538 (Browse shelf(Opens below)) | 1 | Available | 00002037736 |
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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