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Television & new media : must-click tv / Jennifer Gillan.

By: Publication details: NewYork : Routledge, 2010.Description: 313 p. ; 24 cmISBN:
  • 9780415802376 (hbk.)
  • 9780415802383 (pbk.)
Other title:
  • Television and new media
Subject(s):
Contents:
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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Item type Current library Home library Collection Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) - PN1992.3.U5G538 (Browse shelf(Opens below)) 1 Available 00002037736

Includes bibliographical references and index.

Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

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