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Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu.

By: Contributor(s): Publication details: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005.Description: 238 p. : ill., digital ; 24 cmISBN:
  • 9783540271161 (electronic bk.)
  • 9783540235019 (paper)
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 F6413 2005
Online resources: In: Springer e-books
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