Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik.
Publication details: New York, NY : Routledge, 2010.Edition: 2nd edDescription: xi, 388 p. : ill. ; 25 cmISBN:- 9780415495097 (hb)
- 9780415495172 (pb)
- 0203857127 (eb)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD30.22.F537 2010 (Browse shelf(Opens below)) | 1 | Available | 00002042102 |
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
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