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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
Language: English Original language: Italian Publication details: Basingstoke [England] : Palgrave MacMillan, 2009.Description: x, 223 p. ; 25 cmISBN:- 9780230222434
- 0230222439
- Brand storming. English
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7F568 (Browse shelf(Opens below)) | 1 | Available | 00002034714 |
'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso.
Includes bibliographical references (p. 198-214) and index.
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