Retail buying : practices and policies in a global economy / Susan S. Fiorito, Myron Gable.
Publication details: Boston : Pearson Prentice Hall, 2012.Description: x, 543 p. : ill. ; 27 cmISBN:- 9780135046609 (pbk.)
- 0135046602
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5437.F536 (Browse shelf(Opens below)) | 1 | Available | 00002093269 |
includes index
Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
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