Smart marketing with the internet of things / Dora Simoes, University of Aveiro, Portugal, Belem Barbosa, University of Aveiro, Portugal and Sandra Filipe, University of Aveiro, Portugal.

Contributor(s):

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781522557630

Subject(s):

Internet marketing

Summary: 'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.1265.S583 (Browse shelf(Opens below))		1	Available		00002246383

Includes bibliographical references : pages 265-296 and index.

'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'-- Provided by publisher.

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Smart marketing with the internet of things / Dora Simoes, University of Aveiro, Portugal, Belem Barbosa, University of Aveiro, Portugal and Sandra Filipe, University of Aveiro, Portugal.

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