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Revenue disruption : game-changing sales and marketing strategies to accelerate growth / Phil Fernandez.
Publication details: Hoboken, N. J. : Wiley, c2012.Description: xv, 224 p. : ill. ; 24 cmISBN:- 9781118299296 (cloth)
- 1118299299 (cloth)
Contents:
It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.F458 (Browse shelf(Opens below)) | 1 | Available | 00002104843 |
Includes bibliographical references (p. 211-217) and index.
It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.
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