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	1.	A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell by Bedbury, Scott Fenichell, Stephen Publication details: New York : Penguin Books, 2002 Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD69.B7B399a 2002 9HUKM. Place hold
	2.	Carolyn 101 : business lessons from the Apprentice's straight shooter / Carolyn Kepcher with Stephen Fenichell by Kepcher, Carolyn Fenichell, Stephen Publication details: New York : Fireside, 2004 Online resources: Publisher description Table of contents only Sample text Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD6095.K47 sbr. Place hold

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