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1.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Publication details: Plano, Texas : Business Publications Inc., 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

2.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

3.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1987.

4.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 3rd ed.
Publication details: Homewood, Ill. : Irwin, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1991.

5.
Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.] by
Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2006
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.M355.

6.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : FT Press, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.2 .M355 2010, ...

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