Reputation transfer to enter new B-to-B markets [electronic resource] : measuring and modelling approaches / by Christine Falkenreck.
Series: Contributions to management sciencePublication details: Heidelberg : Physica-Verlag Heidelberg, 2010.Description: 244 p. : ill., digital ; 24 cmISBN:- 9783790823578 (electronic bk.)
- 9783790823561 (paper)
- 658.8343 22
- HF5415.5 .F355 2010
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