Brands and brand management : critical perspectives on business and management / edited by Richard Elliott.
Series: Critical perspectives on business and managementPublication details: London : Routledge, 2008.Description: 4 v. : ill. ; 24 cmISBN:- 9780415433259(hbk. v. 1)
- 9780415433242 (hbk. : set)
- 9780415433266 (hbk. : v. 2)
- 9780415433273 (hbk. : v. 3)
- 9780415433280 (hbk. : v. 3)
Contents:
vol. 1. The Evolution of brands -- vol. 2. Measuring and managing brands -- vol. 3. Corporate brands and corporate reputation -- vol. 4. Cross-cultural and critical perspectives on brands.
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7 B725 (Browse shelf(Opens below)) | j. 1 | 1 | Available | 00002021142 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7 B725 (Browse shelf(Opens below)) | j. 2 | 1 | Available | 00002021143 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7 B725 (Browse shelf(Opens below)) | j. 3 | 1 | Available | 00002021144 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD69.B7 B725 (Browse shelf(Opens below)) | j. 4 | 1 | Available | 00002021145 |
Includes bibliographical references and index.
vol. 1. The Evolution of brands -- vol. 2. Measuring and managing brands -- vol. 3. Corporate brands and corporate reputation -- vol. 4. Cross-cultural and critical perspectives on brands.
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