Successful customer relationship management programs and technologies : issues and trends / [edited by] Riyad Eid.

Contributor(s):

Eid, Riyad [editor.]

Publisher: Hershey, PA : Business Science Reference, 2012Description: xx, 338 pages : illustrations ; 29 cmContent type:

text

Media type:

electronic

Carrier type:

online resource

ISBN:

9781466602892

Subject(s):

Online resources:

Click here to access online

In: IGI Global e-booksSummary: 'This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management'-- Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

'Premier reference source'--Cover.

Includes bibliographical references (p. 286-324) and index.

'This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management'-- Provided by publisher.

There are no comments on this title.

to post a comment.

Successful customer relationship management programs and technologies : issues and trends / [edited by] Riyad Eid.

Contact Us

Copyright ©The National University of Malaysia Library