Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.
Publication details: Thousand Oaks, Calif. : Sage Publications, Inc, 2011.Description: 4 v . : ill. (some col.) ; 29 cmISBN:- 9781412973823 (hbk. : v. 1)
- 9781412973823 (hbk. : v. 2)
- 9781412973823 (hbk. : v. 3)
- 9781412973823 (hbk. : v. 4)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | GV713.E537 ruj (Browse shelf(Opens below)) | j. 1 | 1 | Available | 00002071938 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | GV713.E537 ruj (Browse shelf(Opens below)) | j. 2 | 1 | Available | 00002071939 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | GV713.E537 ruj (Browse shelf(Opens below)) | j. 3 | 1 | Available | 00002071940 | ||
| RUJUKAN | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG RUJUKAN-P. TUN SERI LANANG (ARAS 4) | - | GV713.E537 ruj (Browse shelf(Opens below)) | j. 4 index | 1 | Available | 00002071941 |
Includes bibliographical references and index.
v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
'This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers'-- Provided by publisher.
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