International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter.
Publication details: Wiesbaden : Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden, 2006.Description: 513 p. : ill., digital ; 21 cmISBN:- 9783835057029 (electronic bk.)
- 9783835004559 (paper)
- 327 22
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