E-marketing : theory and application / Stephen Dann and Susan Dann.

By:

Dann, Stephen, 1973-

Contributor(s):

Dann, Susan J

Publication details: Houndmills, UK. : Palgrave MacMillan, 2011.Description: xxii, 474 p. : ill. ; 25 cmISBN:

9780230203969 (pbk.)
0230203965 (pbk.)

Subject(s):

Summary: 'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.1265.D366 (Browse shelf(Opens below))		1	Available		00002079303
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5415.1265.D366 (Browse shelf(Opens below))	n. 2	1	Available		00002079333

Includes bibliographical references and index.

'A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more'-- Provided by publisher.

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E-marketing : theory and application / Stephen Dann and Susan Dann.

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