Retail analytics : the secret weapon / Emmett Cox

By:

Cox, Emmett, 1957-

Series: Wiley & SAS business seriesPublication details: Hoboken, N.J. : Wiley, 2012.Description: xii,164 p.: ill. 24 cmISBN:

9781118099841 (hbk)

Subject(s):

Summary: 'Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined'-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	HF5429.C684 (Browse shelf(Opens below))		1	Available		00002072232

Includes index.

'Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined'-- Provided by publisher.

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Retail analytics : the secret weapon / Emmett Cox

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