Digital business : concepts and strategy / Eloise Coupey
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005Edition: 2nd edDescription: xxiii, 433 p. : ill. ; 24 cmISBN:- 0131400975
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5548.32.C68 2005 (Browse shelf(Opens below)) | 1 | Available | 00001358176 |
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
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