Responding to the challenge health care marketing come of age Philip D. Coopen

Contributor(s):

Cooper, Philip D
Academy for Health Services Marketing (AMA)
Symposium on Health Services Marketing (6th. : 1986 : Atlanta, Ga.)

Series: Proceeding series/American Marketing AssociationPublication details: Chicago American Marketing Association 1986Description: 127 p. ; 28 cmISBN:

0877571813

Subject(s):

Medical care -- Marketing -- Cngresses
Medical economics -- Congresses

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Holdings
Item type	Current library	Home library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	-	RA410.56.R46 (Browse shelf(Opens below))		1	Available		00000302993

Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing

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Responding to the challenge health care marketing come of age Philip D. Coopen

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