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The services challenge : integrating for competitive advantage / Edited by John A. Czepiel, Carole A. Congram, James Shanahan
Series: Proceeding series (American Marketing Association)Publication details: Chicago, Illinois : American Marketing Association, 1987Description: vi, 108 p. : ill. ; 28cmISBN:- 0877571880 (pbk.)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HD9980.5.S47 (Browse shelf(Opens below)) | 1 | Available | 00000229438 |
Papers presented at the 5th. Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986
Includes bibliographies
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