Inside Saatchi & Saatchi [videorecording] / produced and directed by Jennifer Clayton
Publication details: [Princeton, NJ : Films for the Humanities & Sciences, 2005]Description: 1 videodisc (39 min.) : sd., col. ; 4 3/4 inSubject(s): Production credits:- Executive producer, Bill Grist
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | - | dvd HF6181.S23 I57 (Browse shelf(Opens below)) | 1 | Available | 00002009866 |
Title from title screen
Executive producer, Bill Grist
Narrator: Robert Lindsay
Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish -- and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the'Pure Spirit of Brazil.'
DVD format
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