The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
Publication details: New York, NY : McGraw-Hill, 2012.Description: xii, 335 p. ; 24 cmISBN:- 9780071782890 (alk. paper)
- 0071782893 (alk. paper)
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.1255.C488 (Browse shelf(Opens below)) | 1 | Available | 00002104655 |
Includes bibliographical references (p. 303-320) and index.
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