Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.
Publisher: New Jersey : World Scientific, 2015Copyright date: ©2015Description: xxiv, 694 pages : chiefly color illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9789814641364
| Item type | Current library | Home library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | - | HF5415.2.C437 (Browse shelf(Opens below)) | 1 | Available | 00002172834 |
Includes bibliographical references (pages 675-680) and indexes.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
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